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Anonymous Client: “My doctor told me that the 5 Diet Cokes I was drinking were eating my brain.”
Me: “What kind of doctor this is?”
Client: “You’re going to laugh. He’s an acupuncturist.”
Let me tell you a bit about blogging, online marketing, and why talking to a real doctor matters. Initially, the goal of a blog is to deliver engaging content that people connect with – it’s something I know a lot about. You need to target an audience. We talk to active people – everyone from beginners who’re trying to get healthy all the way to elite athletes – who want to lose body fat, build muscle, and kick ass.
The next step is to then find solutions to the problems your audience may have. Our solutions are plain and simple; we teach people that constant dieting is bad and that diet breaks are actually the key to making dieting more effective. We give people reliable, common-sense information that they can apply to their lives and to ensure their success, we bring them into a bustling community staffed by professionals.
On a secondary level, we sell Reebok gear, Rogue equipment, and occasionally the small list of supplements that we think actually work, like protein, creatine, and drinkable carbs.
What we don’t do is sell fixes to imaginary problems. We go by a 100% “No bullshit” policy.
Not everyone abides by that rule, though and what’s worse is that many charlatans are masquerading as medical professionals.
“The Bullshit Doctor” Scenario
OK folks, I get it – fat loss has eluded you for years and your constant deficit diets have led to little actual progress, some binge eating cycles, and a whole lot of confusion. You’ve contacted a professional to get yourself on track. You can trust them – they’re a doctor of homeopathic medicine!
For the sake of our example, let’s say you eat poorly and don’t move much. They order some basic blood tests and it turns out your cholesterol is bad, your inflammatory markers are through the roof! They set you up with a custom “Blood Type Diet.” They basically give you a list of whole foods and start you doing 30 minutes of exercise a day; it’s probably a good thing and you’ll be headed in the right direction. Inevitably though, everyone hits walls and plateaus. Progress isn’t linear, but the good news is that your new doctor has remedies to offer that will help you break through those plateaus!
Let me give you the pitch:
“I think your cortisol levels are high. Luckily I sell cortisol tests.”
“Based upon my tests, I am pretty sure you are deficient in these vitamins, which luckily I also sell.”
Next you get the big upsell.
“Let me tell you about the secret to ultimate health that will melt fat off your body like butter dripping off a hot biscuit. It’s a little spendy, but it’s the real secret for people that are stalled.”
Total bill for the hocus pocus solution: $2,875 and ultimately the client ends up slightly more enlightened, slightly smarter about food, but looking roughly the same in the mirror. The funny part about the “ultimate solution”? They are essentially selling an answer to a problem THEY CREATED by putting you on a diet that ignores the very basics of nutrition science!
Does Anyone Notice What’s Missing?
Energy balance regulates body weight. Changing behaviors that result in a reduction in Calories is the most basic, fundamental aspect of a fat loss diet and these fakes aren’t even asking you to log your food to see how much you’re eating! How do they even know if you’re over eating? They’re assuming you are and that’s not always the case.
Blood type, cortisol levels, hormone panels – that’s all potentially useful information to know but it’s secondary when you’re just trying to lose some body fat and using those factors as your point of reference is just plain wrong!
After seeing literally 1000’s of food logs, we know that many people aren’t overeating Calories; they’re actually undereating in relation to their activity levels, or they’re inconsistent. What’s almost universal is that they’re missing relevant DATA.
Unfortunately, the bullshit doctors discourage you from collecting simple data like the amount of Calories you’re eating (see their article on why calories don’t matter) or body fat tests because if people knew they weren’t losing much fat – if they knew that their muscle might actually be atrophying – there goes the cash cow.
Oh by the way “You certainly wouldn’t want to weigh yourself, because that number has ruled you for too long.” This, despite the fact that scale weight is one of the most easily accessible metrics.
And of course, “GMO’s and not eating organic is killing you.” Despite the fact that there is insufficient evidence to prove that GMOs are bad and that organic food is any better for you at all once you account for other lifestyle factors.
Do you see a common thread here? It’s all based upon keeping you in the dark. It’s very non-scientific.
It’s a sales tactic, and when you are selling fear and confusion it’s best to be all-in so you can sell a lot more stuff.
So Who Do You Turn To?
The simple answer is that if you you want help from a medical professional to solve any health problem you’re having, starting with an acupuncturist, chiropractor, or holistic practitioner might not be the best place to go. You knew that already though, right?
I mean, you know that if you go to your real doctor they are probably going to give you the truth, for basically free. The truth in regards to losing weight is simple – eat better, control your Calorie intake, and exercise – and frankly not what people want to hear. They want to hear that taking a pill or an injection will save them from the work of tracking food for a few weeks. They want to believe that there’s an easy, quick fix that will alleviate all of their problems.
There isn’t though.
True understanding of yourself is hard work. Moving better and doing more is hard work. I don’t necessarily think people are afraid of hard work; I think they’re afraid of working hard for nothing, and that’s typically because they’ve had fruitless experiences They just need to be shown a path that works, that makes sense, that they believe in, so they can stick to it.
I get that it’s hard to commit to something when you’ve been let down before, but if you are willing to drop $3,000 on a bunch of nonsense, wouldn’t you just be better off logging your food for a few weeks and getting a $30 body fat test and bringing it to your actual doctor for his thoughts? What do you really have to lose in that scenario? Better yet, ask yourself how much you could gain.
I am not going to say that every MD has the answer for you because that would be impossible for me to know. What I am saying is that if a practitioner is selling you expensive blood panels and vitamins to make you lose fat, you would probably be better off starting with someone who isn’t pretending to be a physician.
In future articles, I am going to have some physicians who take their health very seriously give you guys some thoughts on questions you can ask your doctors to get you headed on a better path. For now, thank you for reading